Winning In Emerging Markets
Winning in Emerging Markets: A Road Map for Strategy and Execution
Authors
Tarun Khanna and Krishna G. Palepu
Published Date
2010
Page Count
272
Overview
“Winning in Emerging Markets: A Road Map for Strategy and Execution” by Tarun Khanna and Krishna G. Palepu is a strategic guide for businesses looking to enter and succeed in emerging markets. The authors, both Harvard Business School professors, provide a framework for understanding the unique challenges and opportunities in these markets. They offer practical advice on navigating the complexities of operating in environments with different institutional voids and market dynamics.
Key Themes
- Understanding Emerging Markets: Analyzes the distinctive features and challenges of emerging markets, including institutional voids and market heterogeneity.
- Strategic Planning: Offers strategies for entering and succeeding in emerging markets, including adapting business models and building local partnerships.
- Execution and Operation: Provides insights on effectively executing business strategies in the complex environments of emerging markets.
- Case Studies: Includes real-world examples of companies that have successfully navigated emerging markets.
Historical Context
The book is set against the backdrop of the early 21st century, a period of rapid globalization and the rising economic importance of emerging markets.
Authors’ Background
Tarun Khanna and Krishna G. Palepu are renowned academics with extensive research on business strategy and corporate governance in emerging markets.
Impact and Legacy
The book is recognized as a valuable resource for businesses and investors seeking to understand and capitalize on the growth potential of emerging markets.
Strengths and Weaknesses
Strengths: The book’s practical framework and real-world case studies make it a valuable guide for businesses looking to expand into emerging markets. Weaknesses: Some of the examples and data may need updating to reflect the latest market developments.
Who Should Read This?
Ideal for business executives, entrepreneurs, and MBA students interested in global business strategy, particularly those focusing on emerging markets.
Similar Books
- “The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage” by Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang: Another guide on global business strategy with a focus on leveraging global presence.
- “Emerging Markets Rule: Growth Strategies of the New Global Giants” by Mauro F. Guillén and Esteban García-Canal: Examines how emerging market companies are rewriting the rules of global business.
Final Thoughts
“Winning in Emerging Markets” is a critical read for anyone interested in understanding the intricacies of doing business in some of the world’s fastest-growing economies. Khanna and Palepu’s insights provide a clear roadmap for navigating the unique challenges and seizing the opportunities in these dynamic markets.